Crowd insight from mobile network data. Maptrends turns travel patterns into numbers planners can act on.
Counting people with surveys, sensors and manual traffic counts is slow, expensive and covers only a few places at a time. A mobile network already covers a whole country, every hour of the day. Maptrends reads that network at crowd level and shows the flows between areas: where people come from, where they go and when.
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Mobile network data in
Telecom networks already see how phones move between cells. Maptrends works on that signal at crowd level, not on individuals.
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People flows out
Algorithms turn the signal into movement and travel patterns: a human mobility graph of how, where and when people move through an area.
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Origin-destination matrices
The flows are summed up as origin-destination matrices: how many people travel from each zone to every other, by time of day.
Retail
Mall and location development, competitive analysis and a clearer view of the market area.
Real estate
Investment and site development decisions based on how people actually move.
Roads and infrastructure
Cost savings in project design, from real traffic between zones.
Nations, regions and cities
Security, emergency response, infrastructure and housing planning, and pandemic control.
Public transport
Bus, tram and rail route planning against real demand.
Tourism and events
Where visitors come from, where they go and how long they stay.
Want to offer a crowd insight platform on your own network data? We can help you build it.
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